Difference Between Google AdSense, Ad Manager and AdMob

While these three products are Google support for publishers or publishers monetizing sites or apps, they each provide different features suitable for different types of publishers.

IPHEDIA.com - Google AdSense, Google Ad Manager and Google AdMob are three powerful products from Google that help you sell ads on your site or app. 

While these three products are Google support for publishers or publishers monetizing sites or apps, they each provide different features suitable for different types of publishers. 

Here are the differences between Google AdSense, Google Ad Manager and Google AdMob in general, as reported by Google Support.

Google AdSense

Google AdSense acts as an ad network, giving you access to requests from advertisers and helping you prepare ad inventory. 

Google AdSense is perfect for publishers who want more automation for their advertising solutions, and have a small team dedicated to ad management.

AdSense is great for monetizing sites—blogs, forums and online services, implementing ad serving and optimizing your ad inventory, maximizing your revenue through automated ads and easy-to-access performance reports.

 

Google Ad Manager

Google Ad Manager is an ad management platform for large publishers who have a significant number of direct sales. 

Ad Manager provides granular control and supports multiple exchanges and ad networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

Ad Manager is perfect for monetizing any type of your inventory (site, mobile app, video or game) and managing a significant amount of ad revenue from direct offers from buyers.

Then, Ad Manager uses third-party networks to compete for ad inventory and more complex reports for detailed analysis.

Google AdMob

AdMob is a mobile ad network and monetization platform for mobile developers who want to monetize ads, get actionable analytics results, and grow their app business. 

As a network, AdMob lets you monetize your mobile app by helping you serve ads globally. 

As a monetization platform, for developers working with multiple ad networks, AdMob helps you maximize ad revenue across all third-party network partners.

AdMob is great for access to high-performance mobile app ad formats with strong controls for brand safety, helping you maximize ad revenue across Google and third-party networks with waterfall and bidding mediation.

AdMob can provide a comprehensive overview of ad performance and user engagement with Google Analytics for Firebase and automated tools to simplify your day-to-day activities with tools, such as Ad Network Optimization.

Then, AdMob is also a solution to balance in-app purchases and ad-based revenue streams based on user behavior with smart segmentation.

Thus the comparison or difference between Google AdSense, Google Ad Manager and Google AdMob. For more details about these three advanced Google products, you can visit Google Support or each product. May be useful. (*)