For Business Promotion, Social Media and Online This Can Be Used

The presence of social media and online media that is supported by the power of the internet today has the potential to support the success of promoting a business or product easily, quickly and cheaply, even without capital at all.

IPHEDIA.com - Since the popularity of social media, the promotion of a product or service is now more advanced and easier to do. Through social media and online, business promotion is no longer done through radio, television or print media. In the digital era, popular online media are used to promote a business.

The presence of social media and online media that is supported by the power of the internet today has the potential to support the success of promoting a business or product easily, quickly and cheaply, even without capital at all.

With a variety of available internet tools, such as websites, blogs, social media and its global, real time and practical nature, your business promotion activities will be maximized because of its wide and almost unlimited reach. Here are some social and online media that can be used as reliable promotional media for your business.

1. Facebook 

Facebook (FB) is still the choice of many people to establish communication with friends and family. Their existence is one of the reasons why Facebook has become a social media that is widely used as an online promotion media other than on business sites.

The use of Facebook as a promotional medium is also recognized as relatively easy by online business players. In fact, not a few of the businessmen who already have a physical store also use Facebook as a product promotion medium.

Not infrequently also successful businesses start from introducing their products through Facebook. The trick, make sure your main Facebook page attracts consumers because this will be the attraction that makes potential consumers give Likes.

Like this is the second step that you should get as much as possible. Don't forget, to identify your target customers, by looking for people who have an interest in your Facebook page. Lastly, focus on creating engaging content.

2. Instagram

This one social media is now the prima donna of online business media. Apart from being able to show product photos, it's also because the captions can be written longer than Twitter.

In addition, Instagram is also easily accessible from smartphones and is becoming the highest existence-boosting social media among young people. This is an opportunity for you to easily promote your products and business because more potential customers gather on this social media.

Hashtags are one of the most powerful promotional tools when you use Instagram as a business medium. In addition, actively interacting with customers is also one of the tricks that can make customers pay more attention to your business.

3. Twitter

Besides Facebook, Twitter is also one of the online social media that is widely used as an online business media. Although initially only designed to be able to share famous statuses with a maximum of 160 characters, Twitter is now able to become a powerful enough medium to market products.

This media is considered easy to reach by customers of any online store because with a smartphone (smartphone) people can easily access this one microweb.

Some ways to maximize product promotion and marketing through Twitter are to increase the number of followers, send tweets regularly, promote the site regularly, determine the time of posting tweets, hire a buzzer to increase promotions, or by promoting other online business twitter accounts.

4. Kaskus

There is no doubt about the ability of this social media to promote products. Kaskus is known as a market place that is widely used for selling and is considered the most powerful social media for doing business, especially with the presence of the Buying and Selling Forum.

5. Market Place

Apart from using social media, you can also use marketplace sites, such as Bukalapak, OLX, Tokobagus, Elevenia, and others. This marketplace is very helpful for online businesses to have their own shop page and carry out promotional activities and marketing their products.

Not infrequently, business owners who already have physical stores also create their store pages in various marketplaces to expand their network and get more consumers.

6. Blogs

This media does have similarities with the website at a glance, but the use of blogs is only limited to supporting promotional efforts. The trick is to load various articles about online store business and products, even if you want to upload the latest news about your online store and show the achievements that have been achieved. To further optimize its use, many online businesses who use blogs also use SEO techniques to attract more customers.

7. Email Marketing

Email marketing is considered an ancient method among other online media but don't underestimate the power of this one medium. Email marketing is known to have considerable power to promote online because it is a great source for sending promotional news to the latest product offers to customers.

8. Youtube

This broadcast website which was founded in 2005 has become a medium for many people to express themselves through video. Youtube is one of the websites that is currently in great demand by many people of all groups, ages and genders. Because promoting a business on Youtube is a mandatory part of a business promotion plan.

The main step if you want to promote a business on Youtube is to upload a video through a personal account and then choose the right category for the type of business to be promoted, the title of the video must be interesting and contain lots of keywords that many people use to increase the possibility of appearing on the first page on Youtube when search results videos related to keywords are out.

9. Path

Path was originally known as an exclusive social media because of the limited number of friends that could be added to this account. Even so, that doesn't mean this account can't be used as an online promotion and marketing medium.

Dailybeautyhouse is one of the businesses that completes their promotion by using Path. It can be said that Path is a private form of Facebook and Twitter, but that doesn't mean this one social media can't give you the opportunity to expand your network and market. (as/ip)