Google Ad Manager: Ad Serving and How It Works

IPHEDIA.com - For those who have entered the world of digital marketing, they are certainly familiar with Google AdSense, Google Ads, Google Ad Manager and Google AdMob.

This does not apply to most internet users, such as website/blog readers as well as YouTube, TikTok, Instagram, Twitter, Facebook, Game and others video viewers.

Not all internet users are aware of the Google products used by these publishers (publishers/publishers) and advertisers (advertisers).

Google AdSense, Google Ads, Google Ad Manager and Google AdMob are four of Google's advanced products related to advertising, each of which has differences.

The advertisements that readers/viewers/game players often find on the website/website/blog or application, one of which is serving Google Ad Manager ads.

Google Ad Manager Ad Serving

Google Ad Manager is an ad management platform for large publishers who have a significant number of direct sales.

In ad serving, Google Ad Manager provides granular control and supports multiple exchanges and ad networks.

Exchanges and ad networks in Google Ad Manager, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

For publishers, Ad Manager is great for monetizing any type of site, mobile app, video or game.

With Ad Manager, publishers can manage a significant amount of ad revenue from direct bidding from buyers.

Ad Manager also uses third-party networks to compete for ad inventory and more complex reports for detailed analysis.

How Google Ad Manager Works

To manage all their ads, most publishers use a single Ad Manager network.

The Ad Manager network where publishers define ad inventory and create, manage, and report on ad campaigns.

A publisher's ad inventory is called an ad unit. This is the location on the page or app, where the publisher's ad is shown.

Ad Manager creates tags (code snippets) for each ad unit. The tag is inserted in the publisher's page or app.

When a user visits that page or app, the ad tag will request an ad from Ad Manager.

Publishers can create orders and line items. This action represents a publisher's transaction with an advertiser or ad inventory buyer.

Then, the campaign that referred or targeted the ad unit would be eligible to serve ads to that request.

Ad Manager will then select the best ad to serve at the time the request is made.

With customizable reports, Ad Manager shows publishers which ads are served to a given inventory, the amount of revenue that publishers are likely to earn, and more.

Here's an overview of ad serving and how Google Ad Manager works for publishers. I hope this information is helpful. (*)