How to Increase User Engagement on Sites/Blogs

IPHEDIA.com - The key to site success, both for business owners and bloggers, is to offer interesting content, products or services.

By monitoring content, you will see what catches users' attention, what gets ignored, and what causes people to leave your site/blog.

You can measure user engagement in a number of ways, including starting with a hypothesis and testing and continuing to monitor the bounce rate.

Engagement is a benchmark tool used to see the level of audience engagement on social media efforts for online businesses.

The term engagement is also often interpreted as the level of interaction with content on social media.

If you want to improve your pageview metrics, you can run a test by adding a link to the end of the article that will direct users to other content they might like.

Then, you can use tools like Google Optimize to quickly set up A/B tests, and see which content, messages, or other experiences are most engaging (and enjoyable) for users/customers.

If your analysis shows that one of your pages has a lot of traffic, but a high bounce rate, further investigation may be needed.

For example, you might need to speed up page load times, or simplify your page navigation.

Make sure you check for individual issues, test changes repeatedly, and measure their impact during delivery.

In this way, you will get a solution to why the page load time is slow, aka slow, and the number of visits to your site/blog is small.

Meanwhile, measuring user engagement can be done in a number of ways, including bounce rate, time on site (length of visit), number of page visits, comments or shares and the percentage of visitors who return.

To measure this (and other metrics) of user engagement with your site, you must first implement site analytics, one with Google Analytics.

That's how to increase user engagement on your site/blog. I hope this information is helpful. (*)